Alphabet (GOOGL) reported earnings on Monday afternoon and easily beat analysts projections. Shares traded higher initially before falling back down. Revenue in the quarter rose 26% year over year with $9.93 earnings per share reported.
Alphabets traffic acquisition cost (TAC) rose 2% from the following year, from 22% to 24%, subtracting the total TAC of $3.86 billion from it's gross revenue of $31.146 billion. Google's growing advertising business made up 85% of it's revenue in the period.
Google's other businesses were up 35% from last years same quarter with $4.35 billion reported. This category includes it's Nest Smart Home products such as their video doorbell and smart thermostat.
Due to an SEC rule that requires companies to report it's investments in other companies such as Google's stake in Uber ,there was an additional $3.40 per share added to the companies earnings this period. Without this change Alphabet (GOOGL) still would have beat analysts projections.
Read the Alphabet (GOOGL) earnings report: https://abc.xyz/investor/pdf/2018Q1_alphabet_earnings_release.pdf